Engagements shared with our clients' agreement.
The context
21Factory sells OmniLab, a gamified first-party data platform. Approaching a scale phase, platform, professional services and managed services were sold at a price set at launch, which now needed structuring to support growth.
What we did
Over six months, we audited the business model, cost structure and competitive landscape, rebuilt pricing into three tiers with caps and add-on services, then built it into a quoting tool that shows margin before signature. The engagement also produced a qualified prospect pipeline and a growth roadmap.
The result
The team now runs a documented commercial architecture itself, which it had in hand for renewal negotiations with existing clients and for approaching new ones with more confidence.
What made it work: an iterative format that kept pace with a fast-moving start-up, a diagnostic the founders completed themselves, and a tool built with the team and stress-tested on their own customers and prospects.
“We worked with Maëlle for six months, on one of the most structuring engagements we have run.
She helped us structure our SaaS pricing, our strategic positioning and our competitive intelligence, with high-level quantitative and qualitative analysis on every front, and deliverables we still use today.
We now approach our market in a considerably more informed and solid way.”
