Arthika comes from the Sanskrit word artha, which means both prosperity and purpose.
That is the balance we look for in every engagement: growth that is profitable for the company and fair to its teams and customers.
Maëlle spent ten years at Alphabet France, BMW Group's vehicle leasing and fleet management subsidiary. Six years in risk management, then four years leading pricing and sales steering, with a team of 18 supporting 80 salespeople across nine business units. From 2023, she also led pricing configuration on the ERP replacement programme: a new quoting interface, a new pricing architecture and a margin calculator built into the system.
She founded ARTHIKA in January 2026 to bring that experience to companies that have never had a pricing function, or whose pricing has become too complex for the team in place. Depending on the need, she designs the pricing architecture, leads its roll-out, or both.
Every recommendation is traceable, grounded in data and an explicit rationale.
We only support growth we would be proud of.
We would rather have a simple rule people apply than a sophisticated model that risks being worked around or misunderstood.
We build for the long term: for the business, its teams and its customers.
