From business model to pricing architecture, from sales strategy to the tools your teams will actually use, we make your commercial model clear, structured and operational.
In each case, something no longer fits, or is no longer enough. We analyse it, structure it and fix it with you.
Our approach in detailWe almost always start with pricing: it is where the gap between the value you deliver and what you charge shows up fastest. From there, we work back through the rest of the commercial model.
Price levels, packaging, pricing metrics and discount policy, built on your costs, your margins and the value your customers see.
Which customers to target, how to sell to them, and clear negotiation rules for the sales team.
How revenue, costs and offers fit together, and where the model needs to be challenged.
Quoting tools, profitability models and data use cases, sized to what your teams can actually run.
On each of these, we work with the people who will use the model: training, written rules, follow-up sessions. The goal is for them to run it without us.
Many companies set their prices on instinct or by watching competitors, because they lack the time and tools to do otherwise. We take that work on with you, backed by your numbers, then check that the way you sell and your business model point the same way.
Each phase can be run on its own, but most engagements start with the diagnostic. We work directly with leadership teams, or alongside consulting firms on their client engagements.
Our approach in detailSix months to audit the business model, rebuild pricing into a tiered architecture and put it into a quoting tool that shows margin before signature.
Read the case“We worked with Maëlle for six months, on one of the most structuring engagements we have run. We now approach our market in a considerably more informed and solid way.”
Ten years at Alphabet France, BMW Group's leasing and fleet management subsidiary: six years in risk management, then four years leading pricing and sales steering, including, from 2023, pricing configuration for the new ERP. She founded ARTHIKA in January 2026.
About ARTHIKAA few lines are enough: Maëlle will reply personally within two working days. A first call then helps us understand your situation and see whether we are the right people to help.
Thirty minutes, with a few short questions at booking so the conversation starts from your situation.
Book 30 minutes